How to Spot a Phishing Email Targeting Your Small Business Phishing emails targeting small businesses have gotten significantly harder to spot. They used to be easy — obvious typos, generic greetings, requests that made no sense. Now they impersonate specific vendors, professional associations, and payment platforms your business actually uses, and they’re often formatted well…
The Real Cost of “Free” WordPress Hosting (And When It’s Actually Fine) Free WordPress hosting exists. Some of it is genuinely useful. Most of it has a cost — it’s just not the cost you were expecting, and it usually shows up at a bad time. Here’s an honest breakdown of what “free” actually means…
Best WordPress Hosting for Small Businesses on a Tight Budget (Without Sacrificing Speed) “Budget hosting” usually means one of two things: shared hosting at $3-10/month that works fine until it doesn’t, or a false economy where you save $20/month on hosting and spend it three times over on someone fixing what the cheap hosting broke….
What Core Web Vitals Actually Mean for a Small Business Website “Core Web Vitals” comes up constantly in SEO conversations, usually without anyone explaining what the three numbers actually measure or why they matter beyond “Google likes it.” Here’s the plain version. The three metrics Largest Contentful Paint (LCP) measures how long it takes for…
Why Your Association or Nonprofit Website Is Probably Slower Than It Needs to Be There’s a pattern that shows up again and again with association and nonprofit websites specifically, and it’s worth naming because it’s almost never anyone’s fault in particular — it’s just what happens when nobody owns site performance as a job. The…
Shared Hosting vs. Managed WordPress Hosting: What Actually Changes for a Small Business or Nonprofit Site “Hosting is hosting” is one of the more expensive misconceptions in small-business websites. If you’ve already worked through the performance audit and you’re still hitting a ceiling, this is usually where it actually starts to matter — but it…
How to Migrate a WordPress Site to New Hosting Without Breaking Anything (A Practical Checklist) Most migration disasters don’t come from anything inherently complicated about moving a WordPress site. They come from skipping a prep step. Here’s the actual sequence, in order. Before you touch anything Doing the actual migration Most managed hosts — Cloudways,…
The 7-Point WordPress Performance Audit I Run Before Recommending Any Hosting Change If your WordPress site feels slow, the instinct is almost always the same: blame the host, switch hosts, hope it fixes itself. Sometimes that’s the right call. Most of the time, it isn’t — and moving a slow site to a faster host…